Business Sector – Retail
Improve the purchase process, include innovative ways for customers to interact with your brand. Enhance and enrich your customers in-store shopping experience with the integration of a mobile retail app.
Launch & Analytics
Retail Mobile Applications
There are many reasons why businesses in retail are using mobile app technologies.
Features like integrated shopping carts, QR code readers, one touch payments and payment gateways all improve efficiency and enhance the customers experience.
Mobile apps also have many in-store benefits such as help locating products, wish list building and barcode scanners.
What is a retail app?
A retail app is a mobile application that facilitates and enriches the in-store shopping experience, improves the purchase process, provides new innovative ways to make purchase and interact with your brand for your customers.
What are the benefits of an app?
The top functional and marketing benefits of mobile applications are as follows:
Increased Recognition Builds Customer Loyalty.
Website Creates Awareness And The App Makes The Sale.
A Great Tool For Customer Engagement.
Helps You Stand Out From The Crowd.
Boosts Brand Recognition.
What makes an app successful?
Has a single focus
A successful app provides a single service. And it provides it at the optimum level. When developing an app, develop one with a single feature without multiple unnecessary interfaces. If the app must have other features, it must be supporting the main goal of the app.
How do I get people to use my app?
7 Ways to Attract App Users
Focus on App Store Optimization
Promote the App on Your Website.
Develop Email Marketing Campaigns.
Use Social Media.
Create In-App and Online Ads.
Develop a Public Relations Strategy.
Create Offline Campaigns.
One-touch mobile payments
One-touch mobile payments help simplify the checkout process. Today many customers are looking to have the ability of paying for purchases through mobile apps, like PayPal, Apple Pay and Android Pay.
Payment gateways improve user experience ratings and provide ease of access for the consumer. This ensures that shopping is an enjoyable and hassle-free process.
Better communication strategies
Push and in-app notifications are becoming the most widely used method of communication with potential customers. The ability to instantly send messages to the users phone helps get straight to the point with any queries, or deliver valuable information and offers.
Push notifications are extremely beneficial to reaching your consumers and have on average a 40% click through rate and can include promotions or be personalized to the individual customer.
Personalised shopping experiences
Mobile applications have the ability to tailor personal shopping experiences like never before. They communicate based on user behavior, buying patterns, interests, location and more.
Users can create personalized app experiences based on viewed content, helpful updates and custom recommendations
Mobile retail apps also open up the opportunity to harness the existing technology and create cross-platform experiences.
Why Is A Retail App Useful For Business?
Advances in Mobile App technology has changed the way retailers interact with consumers. The is no longer the need for printed advertising when targeted offers can generate immediate potential sales through an app.
Roadmap & Strategy
Starting with a detailed discussion around your needs, we create an immersive UX/UI design and code the app with fluid functionality, fully test and launch your application and finalise with a successful marketing drive.
Mobile App Development
Our process by which a mobile application is developed for portable devices, such as tablets, PDA’s, EDA’s or mobile phones.
Geotargeting is a strategy where your app uses use privacy-compliant data to create advertising or content for a specific audience based on their location.
Push technology allows messages to be sent directly to customers mobile devices that have downloaded their app, even if the app is closed.
Already Know the Details of Your Project?
Your mobile app needs to be functional, simple, quick and a benefit to your customers. We can provide the solution you are looking for to cover all these requirements and more. Contact us today to see how we can help you.