Benefits Of Creating A Mobile App

There is a huge and varied number of benefits for your business having a Moblie Application. Here we breakdown seven of the options available.

Do you have a Mobile App idea?

Whether you’ve got an initial idea but don’t know how to take it forward or you’re fully planned out and ready to go, we have the development team to bring your app to life. Our expertise in coding and design means we can provide applications and software solutions that are admired by your business sector peers.

What is mobile app development?

Mobile app development is the process by which a mobile application is developed for portable devices, such as tablets, PDA’s, EDA’s or mobile phones.

What is the future of mobile app development?

Mobile Apps are projected to have a big impact on business success as mobile-only users will see steady growth over the next few years.

How many mobile app are developed daily?

The stats show the average number of new Android app releases through the Google Play Store are 6,140 mobile apps every day

Why is usability important in mobile app development?

Usability is a major part of mobile app development and ensures user experiences that are efficient, easy to use, and enjoyable.

Benefits of creating a mobile app for your business

The keen observer will have noticed businesses investing in mobile apps. From healthcare to ecommerce, this trend has quickly integrated itself through virtually every industry. This is because these business apps provide real value to brands by helping them establish effective communication with existing and potential customers.


However, before you dive in, it is important to consider whether this opportunity is right for your business. By understanding the benefits a mobile business app can provide, you can shortlist the applications suitable for your company.

We have written a list of the top 7 reasons why if your business doesn’t already have a mobile app… it really should:

Marketing through geo-targeting and direct communication.

It is no secret a mobile app is a quick and effective way to reach out to your customers when you have an announcement e.g. launching a new product or service. This allows promotions to be available at a customer’s finger tips with a simple push notification.

You can gain valuable demographic information from understanding which customers interact with your service the most.

Customer loyalty through brand recognition.

Engaging customers helps build loyalty to your brand. A mobile business app provides a gateway to speed up this process, as it reinforces the connection between customer and brand. In turn, only strengthening the relationship.

Through push notifications and reminders, the brand is at the forefront of a customer’s awareness even if they don’t consciously realise it. In turn, your brand will be more recognisable to customers as they’re more familiar with your app and brand. This in turn encourages a potential customer to shop with you opposed to your competitors.

Your app will secure the sale.

In our mobile-first society it is significantly more likely that your customer will search for your product or services on their smartphone as opposed to a computer.

Therefore, if your customer has an interactive application platform, they are more likely to make the purchase there and then rather than wait until they get home to surf on a computer. The ease of your customers’ journey will give them the final nudge to buy.

Your customer engagement tool.

Whilst traditional B2C marketing techniques are important… What is more important is having an effective communication system to maintain customer loyalty. When complaints or concerns are handled quickly and efficiently this will significantly increase the likelihood a customer would use your company again, building brand loyalty.

With this in mind, apps help develop that initial relationship. Then, with the ease and accessibility of your products and service, this will result in a sale. The easier the journey is for the customer the more likely they are to buy.

Stand out from your competitors.

This cannot be emphasized highly enough. Apps are very up and coming, but they are still uncommon in many industries. The attention of your customers will be laser focused on your brand if you can offer them something your competitors can’t, such as an app.

You have a wide potential audience to capture on this marketing channel, so get there before your competitors! By the time other similar businesses catch on it is likely you will have ensured your customers loyalty through effectively managed customer engagement.


Increased brand awareness and recognition.

With traditional marketing, whether it’s online or in print, it is difficult to find something where you will always stand out. You could try newspaper ads, social media marketing etc, but the key here is being unique.

These traditional methods of marketing are most effective when combined with a mobile app that has a high rate of customer engagement, in turn boosting your brand loyalty.


Visibility is improved.

The shift in the way potential customers look for products and services has shifted in our technology-first day and age. Whilst word of mouth used to be sufficient, now a user’s journey typically begins on their smartphone.

If developed correctly, mobile apps grab the attention of the user even if they are only partially paying attention. Therefore, mobile apps ensure this shift is beneficial for your brand awareness and visibility.


How can a mobile app help your business?

After reading through the key reasons as to why your business can benefit from this shift in technology, it’s also important to consider the exact requirements to ensure your app’s success. When investing into a mobile app, it is important to use a creative and resourceful developer or agency.

Here at Mobile Business App, we are a digital studio that only provides high quality services and creates the best mobile applications. We also support digital products and solutions for SMEs, existing businesses and startups, so you can be sure to set your brand apart from its competitors.

Mobile Business Apps Can Provide the Solution You Need

Whatever your application idea is, our team will work closely with you to deliver a software solution that both meets your company objectives and keeps within the budget and timeframe.

Roadmap & Strategy

Starting with a detailed discussion around your needs, we create an immersive UX/UI design and code the app with fluid functionality, fully test and launch your application and finalise with a successful marketing drive.

mobile app development

Our process by which a mobile application is developed for portable devices, such as tablets, PDA’s, EDA’s or mobile phones.

GEO Targeting

Geotargeting is a strategy where your app uses use privacy-compliant data to create advertising or content for a specific audience based on their location.

Push Technology

Push technology allows messages to be sent directly to customers mobile devices that have downloaded their app, even if the app is closed.

Already Know the Details of Your Project?

Your mobile app needs to be functional, simple, quick and a benefit to your customers. We can provide the solution you are looking for to cover all these requirements and more. Contact us today to see how we can help you.